RhysJordanBudd L3 Radio

Music Based Programming

Urban Hip-Hop

Kiss FM

Urban Hip-Hop, or Urban Contemporary is a music radio format defined by the genre of music its shows play. Typically Urban Contemporary stations will play Hip-Hop, R&B, Pop, House, Electronica and Drum and Bass. Additionally genres like Reggae and other respective constituents of the genre can also be played. 

Examples:   J-Kwon - Tipsy                  http://www.youtube.com/watch?v=VwXeN2FsE7w

                  KanYe West - Good Life   http://www.youtube.com/watch?v=FEKEjpTzB0Q

                  Netsky - Love Has Gone    http://www.youtube.com/watch?v=5JQbVF8FLyk

Format most likely to be found on: Kiss FM, Radio 1Xtra, Choice FM

Target Audience

Age: 19-30
Gender: Male
Location:Anywhere
Listening Habits: Niche listening group - Hip-Hop

Music Sequence

1. Marvin Gaye - Sunny (Mecury Re-edit)
A new take on an old classic, positive song, well known, segue into more modern, but similar sounding song
http://www.youtube.com/watch?v=jaLbofsCh3s&list=FL4d6gkVTJDniDYydfJ35gHw
2. Charles Bradley - Up In Flames (Mos Def Re-Edit) - A mashup of another old classic song, than introduces hip-hop, good way to change the genre smoothly, segue from first song
http://www.youtube.com/watch?v=u6_THoHIPi4&list=FL4d6gkVTJDniDYydfJ35gHw
3. Public Enemy - Harder Than You Think - Classic Duo, Newer single, announce recently has re-entered chart due to Olympic opening ceremony, genre changed completely to hip-hop
http://www.youtube.com/watch?v=snlBk9rRf6U&feature=plcp
4. A Tribe Called Quest - Excursion - Another classic group, but one of their unknown singles, that is underrated (New Music/Introducing Classic), segue to next song
http://www.youtube.com/watch?v=NZWS6CITutY&list=FL4d6gkVTJDniDYydfJ35gHw
5. Pete Rock & C.L. Smooth - T.R.O.Y - Underground classic, respected as a definitive song by true hip-hop fans, highly popular, but only to the true fans
http://www.youtube.com/watch?v=FiOcVWQY2bc
6. Jay-Z & Kanye West - Niggas In Paris (MiMOSA Remix) Announce, New remix of highly popular song
http://www.youtube.com/watch?v=6Ag-LA6NasM
7. House of Pain - Jump Around - Short break, don't announce song but small message, Party Cult Classic, Sing-A-Long, still hip-hop but enjoyed by a wide audience
http://www.youtube.com/watch?v=UpmX4qG1kQg
8. Clear Soul Forces - Get No Better - Unsigned Detroit Hip-Hop Group, have internet acclaim (Brand new music) segue into next song
www.youtube.com/watch?v=BWKLuwR_bFw&list=FL4d6gkVTJDniDYydfJ35gHw
9. Jay-Z - D'Evils - 1996 Jay-Z, one of the most famous artists in the world, but his original work that nobody listened to, point of interest
http://www.youtube.com/watch?v=0mnyBp4FzzI
10. Blizzard - The Motto - Announce on song of the week, upcoming rap artist, twist on one of the most famous songs of the year - finish strong, fade out
http://www.youtube.com/watch?v=96FeUymvRRw

I believe my music sequence is appropriate to a niche audience of hip-hop fans as it develops mood and genre. It begins with relaxed classic songs and develops tempo, switching between new music and well established music. The use of segues combines songs of a similar genre and feel, whilst announcements are made on songs that may change the pace or genre of the playlist. I began with a popular classic, followed with an unknown song, then with a modern classic, repeat... I believe this sort of structure maintains the audience's attention most efficiently.

Music Based Programming

Classical

Classic FM

Classical music is a music radio format. However, the definition of what attributes a piece as 'classical' remains vague. The main element that categorizes a piece as 'classical' is that it is performed from musical notation as part of a score, normally with 2 or more singers/instrumentalists, which sometimes compose an orchestra. The term 'classic' was given after the period of 1750-1820, in which huge early developments in composition  form and style were made; often recognized as 'the birth of music'.

Examples:   Ludovici Einaudi - Diviniere  http://youtu.be/9qvglWAHDak

                  Claude Debussy - Clare De Lune  http://youtu.be/7jmx9k3DKVo

                  The Cinematic Orchestra - To Build A Home http://youtu.be/QB0ordd2nOI

Format most likely to be found on: Classic FM, BBC Radio 3 

Target Audience

Age: All Ages
Gender: Either
Location:Anywhere
Listening Habits: Niche listening group - Classical music, Popular classical music so may be appealing to wide audience

Music Sequence

1. Ludovici Einaudi - I Giorni
Incredible song, Highly reputed modern day composer, Modern classic, segue
   http://youtu.be/jhuGfmoIv_M
2. The Cinematic Orchestra - All Things To All Men
Modern approach to classical music, new experimental orchestra, segue from previous song (new age)
   http://youtu.be/5cQTes75GKU
3. Gustav Mahler - Symphony No. 5 In C
Old classical piece, creates and develops several emotions, popular classic in classical genre, introduce with history of song
   http://youtu.be/03nNDAqiwzg
4. Claude Debussy - Clare De Lune  
All time classic, reputed highly by classical fans and a general audience, has featured in many soundtracks and places over time
   http://youtu.be/7jmx9k3DKVo
5. Hammock - You Lost The Starlight In Your Eyes
New Age Classical, experimental electrical, new popular
   http://youtu.be/jhGto-c2hBM
6. Mahler's Resurrection Symphony (ending)
Epic ending to a symphony repected highly by niece listening group, introduce and explain significance,segue
   http://youtu.be/rECVyN5D60I
7. Frederic Chopin - Nocturne in E Flat Major
Segue, Opposes previous song, relaxed classic, well known classic
   http://youtu.be/5ZUw78FXpG4
8. Four Tet - Hands
(Brand New Music) Introduce, upcoming artist, relevant work, new age alternative classical, relies heavy on percussion and sampling, segue
  http://youtu.be/i6wKVFP63Fc
9. Justin Vernon Aaron Dessner - Big Red Machine
Song with alot of personal meaning, underground masterpiece, incorporates alot of lesser used classical techniques
   http://youtu.be/FaIx2kBC8_A
10. Thomas Newman - Road To Perdition
End show with speech, play song - personal favorite, soundtrack to a favorite film of mine, modern piece by legendary film composer, relaxed, nice finish
   http://youtu.be/vMgxbChJVR4

I believe my music sequence is appropriate to my target audience as it provides a diverse mixture of classical music, it includes a lot of my personal music, new age experimental music for the younger side of the demographic as well as typically recognized, reputed pieces. I have stuck strong with the 'Start Bright - Finish Strong' method, keeping the structure of: Popular Classic, New Music, Old Classic, to maintain the attention of each spectrum of the demographic. I believe my show having diversity will achieve the greatest viewers, by broadening the audience as much as possible.

Radio Reporter Information Poster